Monday, 5 November 2012

How are horror films marketed?

Different ways of marketing;

  • Social networks-Twitter, Facebook, YouTube adverts
  • Billboards, banners, flyers, posters (on buses), bus-stops (targeting audience: teenagers)
  • TV/Radio/Cinema advertisements
  • Film magazines
  • Word-of-mouth
  • Official websites


Marketing of 'Saw'

  • Official website
  • Several different posters (these posters display the victims in pain)
  • Official 'Saw' trailers that are played on TV and cinema advertisements
  • An official 'Saw' store 
  • A 'Saw' auction where people can bid on official 'Saw' props 


















This image  is taken from the official 'Saw' website www.officialsaw.com/





No comments:

Post a Comment